The capital and largest city of Odisha, Bhubaneshwar is an ancient city which is one of the centres of the economic, educational and cultural importance of East India. Also known as the ‘temple city of India’, Bhubaneshwar has a population of 8.38 lakhs and is home to a number of religious relics and temples of great importance to the Hindus. It is a famous destination for pilgrims. The Odisha State Museum shelters Jain antiques, weaponry and indigenous pattachitra paintings that attract tourists from all over the country. The best way for navigating the way in the city and across the state, both for locals as well as tourists is its well-functioning network of trains.
The Bhubaneshwar railway station is the headquarters of the east coast railway zone and is the busiest in the whole state, inviting footfall from people from all Odisha. There are 187 trains that depart from the 6 platforms in Bhubaneshwar Railway Station connecting it to all the major cities in India as well as a number of trains that connect Bhubaneshwar to other pilgrim sites all over the country. It goes without saying that given the popularity of train services in Bhubaneshwar, train branding is one of the most plausible ways in which you can make your brand reach a wide indigenous audience. There are a number of advantages that investing in train branding in Bhubaneshwar brings and the following are only a few of them:
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A far-reaching promotional advantage
As mentioned, the Bhubaneshwar Railway Station is the site of major activity all throughout the year. Investing in an advertisement here means that your brand will be exposed to a large and diverse audience at once. While social media requires you to pay an extra amount every time you widen the reach of your ad, that isn’t the case when you opt for promoting your brand with the railways in Bhubaneshwar.
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Active Interaction
A large number of people rely on the railways for their daily commute. Sustained exposure of your brand through train branding in both audio, as well as visual form, ensures that it leaves an indelible mark of your brand on the people. Hence, advertising your brand with the Bhubaneshwar Railways permits active everyday interaction of your brand with its potential customers.
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Carrying the Word about your Brand Forward
Train stations and the trains departing from the same are one of the perfect media to invest in an advertisement in, given that it helps your brand reach out to people who are neither on Instagram nor on Facebook. Old-school ways of promoting your brand further encourage word of mouth promotion, considered one of the best ways to spread the word about your brand till this very date.
Advertising Options of Indian Railway Stations
| S. No. | Ad Options on Stations | Category |
|---|---|---|
| 1 | Hoardings | Outdoor |
| 2 | DOOH Screens | DOOH |
| 3 | Banners | Outdoor |
| 4 | Audio Announcements | Audio/Video |
| 5 | Train Wrap | Transit |
| 6 | Ads inside Trains | Transit |
| 7 | Stickers | Outdoor |