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Truecaller Rolls Out Eye-Catching OOH Campaign to Promote iPhone App Experience

2 min read
Truecaller iPhone OOH campaign

Truecaller, the widely-used caller identification app, has launched a bold out-of-home (OOH) advertising campaign across India to highlight its improved user experience on iPhones. This Truecaller iPhone OOH campaign showcases the brand’s commitment to reaching Apple users and enhancing their experience with more accurate spam detection and faster updates.

A Fresh Focus on Apple Users

While Truecaller has traditionally been popular among Android users, the brand is now making a strong move to capture the attention of the iOS audience. The new Truecaller iPhone OOH campaign specifically promotes the app’s performance boost on Apple devices—bringing it up to par with its Android counterpart in terms of functionality and accuracy.

OOH Creatives That Speak Loud and Clear

The campaign features vibrant and witty billboard creatives designed to grab attention instantly. With clean designs and clear messaging, the visuals emphasize faster and smarter caller identification—particularly for iPhone users who may have experienced limited features in the past.

Positioned in high-traffic urban locations, these billboards communicate the brand’s message effectively: Truecaller for iPhone is now faster, smarter, and better than ever.

Pan-India Visibility for Maximum Reach

This campaign is being rolled out across key metro cities and business hubs in India. Locations are carefully selected to ensure visibility among tech-savvy, urban consumers who are likely to use iPhones—especially in cities like Mumbai, Delhi NCR, Bengaluru, Hyderabad, and Chennai.

Partner with MyHoardings for Next-Level OOH Campaigns

At MyHoardings, we help brands build visibility through powerful and innovative outdoor advertising solutions. Whether it’s a tech launch or brand refresh, we offer end-to-end OOH campaign execution—from media planning to creative deployment—all across India.

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