In this digital era, people are finding everyday life solutions on the internet. From entertainment, education, employment, business, etc. everything is online. Therefore, it is no surprise that the advertising industry has also been revivified in this internet era. Mobile App Advertising is the smartest way to promote your brand in less timing.
As people spend hours on the internet, it has now become a potent place to advertise brands to people. One such way of advertising is mobile app branding. Mobile app advertisement refers to ads that are created particularly for mobile viewing. So, through mobile app advertising, ad campaigns are designed and run for mobile devices which include smartphones, tablets, wearable devices, etc.
In mobile app advertising, the advertisers pay the app developers to feature ads. These ads appear on mobile applications, social media platforms, or on websites viewed on mobile devices. So, mobile app ads is a strategy for monetization that bridges the gap between users and brands.
As more and more people are using smartphones each day, the time they spend on the phone is also on the rise. This is the reason why mobile app branding is becoming an active tool for advertisements. Moreover, mobile app advertisement is on the way to become more popular than TV advertising in India. In India, an increasing number of people are switching to the mobile phone for their daily dose of entertainment. Therefore, the once unparalleled media advertising option, TV advertising, is gradually losing its relevance.
Types of mobile app advertising options:
- In-app Advertising
- Mobile Video Advertising
- Location-based Advertising
- Banner advertising
- Pop-ups
- Native Ads; and
- Voice Ads.
Tips for Creating Successful Mobile App Branding Campaigns:
Like most other advertising forms, mobile app advertising also requires careful planning to be successful.
- Survey your audience: It is absolutely necessary to build the primary knowledge base of the people you will be advertising your brand to. For instance, the mobile applications, the channels, and the publish that your users swear by. Though the mobile device is not as expansive as desktop computers, still you would want to directly target your audience base. This is because often it so happens that ads and brand messaging go astray among all the content and clutter.
- Zero in on ad formats and channels that come in your budget: While it is important that you find channels that fulfill your criteria, you should never end up overspending. So, you can invest in several in-app ads other than draining your entire budget on a single popular app.
- Gain more views by optimization tools and algorithms: Algorithms nowadays are being designed in a way to clock in more views. For instance, Google UAC and Facebook have already upgraded their optimization algorithms over the last few years. This lets business owners and advertisers efficiently advertise their brands, even if they are not social advertising experts. Thus optimization is an efficient tool to achieve targeted financial goals through mobile app advertising.
Thus find an expert media buying agency to guide you through mobile-app advertising and get the cash registers flowing.
FAQs for Influencer Marketing in India
The success of influencer marketing is so much more than financial gains and sales drives. The brands can grow in multiple ways if they reach out to social media influencers for branding. For instance, new brand faces and ambassadors, greater brand awareness and outreach, pocket-friendly marketing campaign, production of engaging and relatable content, and SEO boost are a few of the most common outcomes of an influencer marketing campaign.
Influencers are real people with whom the audiences strongly engage and relate. Therefore, when influencers sponsor the brands, they can achieve brand relativity among them. Rather than endorsing the brand blankly, influencers review the brand, share their opinion, and create engaging content for people. Consequently, people find these types of sponsored content way more enlightening than TV ads.
Viewers related more to sponsored content by influencers than brand endorsements by celebrities as the influencers are relatable people. People see the influencers as real-life people than stars which induces a certain degree of trust between the viewers and influencers. Also, as influencers interact with their followers so people find them way more approachable than celebrities.
Influencer marketing campaigns reach out to the respective followers of influencers who mostly are present on various social media platforms. Therefore, you can reach out to mainly the youth of the country with influencer marketing campaigns. So, the Millennials, Gen X, and Gen Z people are the usual followers of influencers across various social media channels.
Social media influencers generally charge money for brand deals. Very few agree for compensation with brand products and services. Brand products are usually sent to the influencers so that they can review them and create content accordingly. Since influencers run their businesses through social media, it is only appropriate to pay them for their time and efforts.
Each influencer has their follower base on a specific social media platform. So, not all brand content makes it through all social media channels. For instance, if an influencer is more famous on Instagram, they will likely post the ad on Instagram. However, they may mention the ad on their other social media platforms as well. To know which influencer resonates more on which social media channel, you can visit www.myhoardings.com.
Yes. Surely, influencer campaigns can be run as part of larger audience outreach. It is proven that running an influencer campaign in tandem with other digital marketing programs has increased the audience response and sales manifold. You can reach out to us to learn more about integrated marketing campaigns.
Launching an influencer marketing campaign requires quite a lot of preparations. Along with initial research, you need to make sure that you reach out to the right influencer for producing relatable content and consequently, bigger outreach. However, this can be a time-taking process. So, you can hire experts who will find the right kind of influencers who will the right find your brand. MyHoardings provides affordable rates in influencer branding. You can reach out to us at (+91) 99538-47639.
There are two ways of getting started with influencer marketing – you can either do it yourself or hire an advertising agency to take care of the deal. However, most of the brands go for third-party advertising agencies to cut downtime and clutter, thus saving money in the process. To know more about influencer marketing in detail, you can write to us at business@myhoardings.com.
Since there are three types of influencer marketing campaigns, prices vary. Costs are usually the least for hiring micro-influencers, in the medium range for macro-influencers and the highest for celebrity influencers. To get a detailed rate chart of all the influencers, you can log in to our website at www.myhoardings.com.
Influencer marketing is a strong and effective digital marketing tool. Followers usually swear by the opinions of the influencers. As a result, influencer advertising has steadily outperformed other media options like banner ads. Smaller brands, therefore, find great reliability in influencer advertising. Also, influencer marketing is a low-risk option of investing in advertising as it produces guaranteed results.
Yes, usually the tech Influencers are provided the newly launched products which they use, analyze and provide their supportive inputs on their social media platforms.
No. Celebrity endorsements are different from ‘influencer marketing’ as influencers have smaller audience outreach than celebrities. These people have the largest number of followers and are famous people in their respective fields. On the other hand, brand association with celebrities adds to the brand value and brand image. Influencers mainly target a niche audience with their content whereas celebrities reach out to a much wide audience base.