Startups operate in highly competitive environments where visibility determines survival. Unlike established brands with large advertising budgets, early-stage companies must generate awareness quickly while controlling costs. In this context, car…
Urban India is changing fast, and so is outdoor advertising. As cities become denser and consumers grow more mobile, brands are shifting focus from static hoardings to high-visibility moving media.…
Ride-hailing platforms have transformed how urban India moves. However, their marketing impact is no longer limited to mobile screens alone. From App to Street: How Cab Advertising Complements Ride-Hailing Platform…
Every day millions of urban Indians spend significant time commuting. Savvy marketers are no longer letting these moments go to waste. Inside Recent Cab Branding Campaigns That Turned Daily Commutes…
Omnichannel media planning is no longer limited to digital screens, retail stores, and traditional outdoor formats. As consumer journeys become more fragmented, marketers are actively integrating mobility-based media into their…
Urban landscapes are no longer defined only by billboards and digital screens. Increasingly, branded commercial vehicles are shaping how cities look and how brands are remembered. Fleet Branding Campaigns: Turning…
In a striking new initiative blending creativity and mobility, HDFC Bank has launched a car door wrap advertising campaign across Bengaluru. Themed “Festive Treats – Celebrate with All Your Heart,”…