Kolkata Car Advertising | Car Branding Kolkata
The yellow colour painted taxis strikes the mind first when we think of Kolkata. However, apart from these yellow taxis, Kolkata has also adopted the new private taxi culture. The most popular cab services in Kolkata include Uber, Meru, Ola, BookMyCab and MegaCabs. All these cab service operate in Kolkata and has riders ranging from businessman, leisure travellers and local commuters. Car branding falls under transit advertising where the commuters either view the ad on the vehicle from a distance or see the ad when experiencing the cab service. In both the ways the communication is made impactful through the use of attractive graphics and bright colours.
If you wish to target you consumer via car branding in Kolkata then you must keep in mind the following:
- Graphics: The graphics that will be used on the car for branding purposes must be such that if wrapped around the car they must be visible from far and must look presentable. Cluttering the ad with too much graphics or copy will look unappealing.
- Colours: One must use bright colours that compliment the brand for grabbing the eye-balls of the consumers. Dull colours or colours that do not coordinate with the brand colors will leave the consumer confused.
- Loud and clear: The tag line or brand message should be very short and clear while using car branding in Kolkata with Media Buying agencies. Any ad that is text heavy will not appeal to the consumer, rather a clear, short and bold will do the needful.
There are very few Ad agencies that offer outdoor media services as a part of other advertising efforts but some work exclusively on outdoor media niche. Myhoardings offers outdoor media services all over India. The company has over 1000 advertising agencies and marketing companies listed under its name to help you get the best outdoor media services at competitive rates.
Car Advertising Rates in Kolkata| Cab Branding Cost in India –
Car Advertising Mode | Minimum No of Cars | Car Ads Rate/Car/Month |
---|---|---|
External Door Wrap | 50 | ₹ 4100 |
Internal Display | 100 | ₹ 1300 |
Digital Screen | 100 | ₹ 500 |
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FAQ’s for Car Advertising in Kolkata
No. GST charges are extra to the mentioned rates for car advertisement services in India.