Digital

Digital Advertising

Imagining life without internet or digital media is almost impossible today. In last ten years, the digitization has impacted our lives in a huge way. Be it smart phones, digital television sets, digital sound systems, digital screens, digital watches everything has a digital version. 'Digital media' represents the modes of communication that utilities machine-readable formats. The media generated in digital language can be easily viewed, stored, shared and modified on all digital electronics in various digital formats. The amalgamation of digital media with the internet has brought about a revolutionary change in the way we communicate in today's times. Apart from the telecommunication and cable network industry, digitization has also impacted the advertising industry immensely.

Digitization and Advertising

Advertising industry has found new, unique and effective ways to communicate to the target audience through the use of digital mediums, internet and World Wide Web. Through digital advertising the advertisers and brands can now reach to their consumers in more personalized way. The communication message can be designed on the basis of needs, demographics and psychographics of a particular audience rather than designing one communication message for all. 

The digital features like real-time data monitoring, web browsing history, search results and other data collection tools are utilized to formulate accurate, customized and impactful digital ad campaigns. The result of such precise and meaningful digital advertising is higher brand awareness, better brand recall, and higher sales and increased consumer base.

Exploring the digital advertising avenues:

•Website Advertising

Website advertising appears on the landing pages or content pages of a particular website. The ads are displayed on the website in various forms such: 

Banner ads - Ads with text and images. The ads run like banner on the website page and prompt the visitors to take an action. Words like 'Click Here', 'Buy Now', 'Get Free Discounts' etc try to attract attention of the website viewer. 

Leader Board Ads- They are rectangular shaped ads that appear as soon as the website is opened. They are placed at the top most position of the website.

Interstitial ads- These full screen ads that appear on the website front.

Run-on-Site ads- These ads can randomly appear on any page of the website 

Mid-Page-Units (MPUs) - These are the website ads that appear specifically on the middle pages of any website.

•Smartphone Advertising

The smart phone era has taken the digital advertising to new heights. According to the reports the India is the 2nd largest smart phone market in the world. The unprecedented growth in the smart phone users with internet services is attributed to lower and cheaper data rates, higher data consumption, rise in online payment apps etc. The rise of smart phone users has directly impacted the growth rate of mobile advertising.  

Mobile or smart phone advertising includes SMS ads in-app ads.

•Social Media Advertising

The popular social media platforms such as YouTube, Instagram, Facebook, Snapchat, LinkedIn, Twitter, Tubmlr, Pinterest, Periscope, Vimeo etc. allow users to share photographs, videos or any other personal or social content on these websites. These social media platforms are very popular among all age-groups as they give the power of sharing content in the hands of user itself. The concept of 'followers' has heightened the ripple impact of communication message shared on social media platforms. These platforms are also very popular for the fact they are common content sharing sites for both commoners and celebrities.

 •Digital outdoor Advertising

Along with other mediums outdoor advertising too has been influenced by the digital era. The digitization of this medium has enabled brands to target their target audience more precisely and personally. Outdoor advertising is known for generating mass reach and visibility but with digital outdoor advertising this medium gets a new avatar where it can target segmented audience through mass mediums such as digital screens, digital hoardings, digital billboards, digital signage etc. 

Digital outdoor advertising make use of real-time data to monitor the target audience and presents communication message accordingly.  For instance if a digital signage is placed at traffic signal, the advertisers can play different ads at different times of the day. A 'sale ad' can be displayed during the evening while a 'happy-hour discount ad' can be played during late hours.

•Influencer Marketing

The influencers are people or celebrities on various social platforms that have huge fan base or followers. This is a covert form of digital advertising where influencers talk about a particular product in their video or demonstrate how to use the same. 

Top Social media influencer in India

Which sectors are spending the highest in digital advertising market?

The sectors that constantly raising their consumer base through digital advertising include:

1. Banking and Financial Institutions

2. E-Commerce

3. Telecom Service Providers

4. Travel and Tourism Industry

Why digital advertising more effective than tradition one?

Digital advertising advantages:

• Precise targeting through real-time data monitoring and data collection and analysis.

• Digital advertisements can be easily controlled and customised remotely.

• The engagement and attention span of the target audience can be extended by playing digital ads in native languages and presenting personalised content across various digital devices.

• The digital advertising is suitable for both low budget and high budget advertising campaigns.

• Digital advertising has measurable ROI.

How much a digital advertising campaign cost?

As mentioned above the digital advertising fits all businesses and ad campaigns as the factors that determine the cost can be altered according to the budget of the same. The cost determining factors include:

• Target Group 

• Advertisement quality

• Competitors that are bidding for the same keyword or audience as yours on any website.

• Duration and time slot of the advertisement.

• The website traffic on which you wish to post your ad.

How can we measure the effectiveness of digital advertisements?

There are certain tools and terminologies that help you understand and calculate the effectiveness of any advertising campaign. These terms include:

• Impressions: Explains how many times a user exposes itself to a particular online advertisement. 5 time views =5impressions.

• CTR (Click through Rates): It is the ratio that explains as to out of the total impressions, how many times does a user actually click the ad to reach the landing page of the advertised website or brand.

• Conversion: Conversion rate is the advertiser's expectations from the advertising campaign.  The fulfilment of actions such as 'click ad', 'fill the form', 'visit website', 'call now', 'download the app' etc. by the target audience is termed as conversion.

• Frequency Capping: Here the advertisers can restrict the audience from viewing the ad after a limited period of time.

• Call to action: The ads where the audience is promoted to take the action as soon as possible. The ads run with tags like 'book now', 'call now', 'sign-up now', 'download now' etc.

How digital advertising more accurate in nature than traditional advertising?

The digital advertising is more precise in nature as the advertisers can make use of latest technologies such as:

• Geo Targeting:  The advertisers can target a specific audience based on the location, city or other demographical aspects. 

• Audience Targeting: The audience can be targeted on the basis of gender, age, occupation, lifestyle, income status etc. 

Websites with high unique and daily visitors in India.

• • Google
• • YouTube
• • Facebook
• • Yahoo
• • Amazon
• • Flipkart
• • Cricbuzz
• • Indiatimes
• • Instagram
• • Quora
• • Sarkariresult
• • NDTV
• • Rediff
• • Naukri
• • LinkedIn
• • Twitter
• • Book My Show
• • Manormaonline

Endless digital advertising options to choose from:

• Google Display: Promote website traffic, app download, support offline ad campaign, B2B marketing, promoting offline sales through online ads.

• Social Media platforms:  Increases offline sale through online research pulls youth and student audience, promoting social cause.

• Facebook: Lead generation, mass reach.

• LinkedIn:  Reaches decision makers, professionals.

• YouTube/Hotstar: Support offline campaign through online ads.

What makes digital advertising crucial in the recent times?

In the era of World Wide Web and digital media, it is no surprise that digital advertising has become the strongest weapon in the advertising world. Digital marketing has the highest influence in people and enjoys the greatest number of customer conversions of all times. Even small business are starting their retail journeys online where they get greater numbers of customers engaged instantly to their websites and businesses than the traditional ways of advertising. 

With the integration of the internet in the fields of education, socializing, economic activities, entertainment, shopping and even work, an average person spends over 3 to 4 hours a day on the internet per day with the trend expected to only go up. Thus, with the greater exposure to the internet comes the greater chance of expanding your brand’s outreach to people with the tools of Search Engine Optimization, social media advertisements, paid ads, adwords – also known as Google Ads. With the digital revolution taking the country by a storm, mobile phones and online advertising are the new torch-bearers of internet marketing. Along with banner ads and the OOH Advertising, advertisements on the mobile apps, have a sizeable contribution towards turning viewers into buyers. 

Digital advertising is becoming increasingly easy, affordable and popular in the present day which is sure to garner greater relevance and profits by running effective digital media campaigns to generate larger ROI. Daily ads on Facebook can cost as little as $5 per day and have the potential to reach the required target audience through advanced and sophisticated advertising filters and broadcasting options. With this ease and affordability, it only makes sense that digital marketing has become the most sought after advertising media option for both the smaller and the larger companies as it promises nothing but instant and long-term results in brand awareness and in fostering sales for your company. Greater numbers of SEO companies are being set up each day to provide ready consultation to business and companies and to meet the rising demands of SEO services, Email marketing, mobile application ads, online advertising and internet marketing. 

What are the most popular forms of Digital Advertising in India?

India too has caught on the online advertising rage along with the rest of the world and has drawn huge benefits in the economic and consumer market. A few of the most popular forms of online advertising in India include the following:

• Social Media Marketing

• Content Marketing

• Adwords

• SEO Services

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Pay-Per-Click Advertising (PPC)

• Affiliate Marketing

• Email Marketing

• Mobile application ads

• Featured advertisements on a mobile app

• Radio Advertising

• Television Advertising

• Mobile Phone Advertising

What kind of audience does digital advertising capture? 

Unlike other forms of advertising, online advertising provides with the option of demographic target, that is, you can pre-decide your target audience before running the online advertising campaign. This kind of online advertising initiative gives a brand campaign a lot of opportunity and independence to tap into any kind of audience consisting of people from all walks of life and of all age groups. You can easily alter your audience and the engagement of the audience later in the campaign as per the message and the goals of the brand. With this ease of choosing and picking out your audience base, the scope of online advertising is enormous and effectively engaging.

Benefits of Online Advertising-

Due to the popularity of the digital space, made fruitful through the internet and the World Wide Web, online advertising is the go-to option for all the companies and the advertising agencies for marketing. The expansion of technology and digitalization has led to a tremendous surge of purchases being made online, with the studies reporting a whopping 79% of the world population indulging in online shopping. Digital marketing works as a great influencer to urge people to engage in purchasing and consumerism. Listed below are the top reasons why your business needs a digital and an online marketing drive to ace in the competitive market:

Online marketing is now the biggest influencing agent in marketing:

In this digital age, it is needless to say that online marketing and SEO Services are the strongest and the most powerful method to promote your brand and your business. Internet marketing has re-invented the way you can reach your target audience by giving you the chance of engaging in a one-on-one dialogue with your future customers and by interesting them further through the efficacy of audio-visual content through online advertising and through the services of paid ads. Digital marketing has one of the highest rates and numbers for influence conversions which are evident by the exponential increase seen in the sales of the brands the world over.

Digital advertising gives your company the most price-friendly options to reach out to people:

This is one advantage that is utilized the most by the small companies and start-up businesses as running an outdoor campaign can be quite an expensive effort which requires taking quite a lot of pain. There are a plethora of independent companies and start-ups which are working solely and entirely on the digital platform through internet marketing and online advertising. Digital presence of your company and your brand goes a long way to cement its place among the pre-existing giants in the economic space. With the right marketing strategies and digital implementation, even small business have the capacity to topple the biggies in business. Per-pay-clicks, social media advertisings, adwords, SEO services, mobile applications ads, mobile phone advertising campaigns and video ads have the tendency to produce instant results to garner the right buzz and the attention for your brand.

The reach of digital marketing can be estimated beforehand:

The digital marketing tools like pay-per-clicks and advertisements on various social media platforms give you the opportunity to draw an estimate on the number of engagements among the people and turnovers they produced. The pay-per-clicks strategy works best through mobile application ads, adworks, SEO services, paid ads and Email marketing. The success rate is also another way to measure the reach of internet marketing in contrary to the traditional ways of marketing which include television and radio ads. This gives you an upper hand in your marketing campaigns as then you can strategize your business accordingly to fit in more tales of success and engage more people. 

Social media is a great carrier of your brand’s message and helps you to reach your target audiences better:

Approximately one-third of the global population have accounts on the social media platforms which gives you a great incentive to reach out to your target audiences with the message of your brand. People on Facebook, Instagram and Twitter are increasingly engaging themselves in online marketing, even to the extent that a few of them are even starting their journey of buying and purchasing commodities through their social media handles. Besides, Facebook and Google ads give you advanced targeting options which will help you to narrow down your outreach to the required target audience for your brand. This is a huge step forward than the traditional ways of advertising like banner ads where with each ad you place, you can only hope to catch the attention of the target audience, without the surety of them engaging or even looking at the advertisement.

Search Engine Optimization (SEO):

The most powerful weapon in the digital marketing arena is the Search Engine Optimization services, commonly known as SEO services. This process involves making your website the most optimized to get the most out of the search engines, where people type in the keywords to look for the required content. SEO services help to get the most of those search engines by making your website and your business reach more potential buyers online. SEO has one of the highest influence conversion rates in the digital arena with close to 28% searches ultimately resulting in purchasing products and services online. Opting for Local SEO services is also another effective way to optimize your website for local and regional search results where you can extract the most benefits within the specified geographical locations or in the nearby areas.

These marketing techniques and strategies bear true results and testaments to the advantages of digital marketing and once all of them are mastered adequately, businesses of all kinds and sizes stand a fair chance to make their presence known both in the online and in the traditional market space.

Tips for effective digital advertising

Special tactics are required to master the art of digital advertising to ensure the maximum ROI in the market and to ace in the competitive market. Effective utilization of digital advertising A few of them are:

• Incorporating creative elements to make it more visually attractive than the rest of the competition.

• Planning out your finances wisely. This is important as it is likely that you can over-indulge in your campaign and spend more than the stipulated budget or the necessary amount in your campaign. Demographic targets in the social media platforms thus go a long way in cutting out the extra expenses and make your digital media campaign an effective and affordable one.

• Finish your research before running an online campaign. Conducting surveys and a thorough research is important to learn about your probable customers and their spending patterns to come up with a campaign which will be more effective in influencing conversions. Pre-planned preparation and action does contribute to shaping up your marketing strategy to invite more people in the viewership circle of your brand.

• Understanding the buying process helps you to customize the options in the purchases accordingly to make it a relatively easy process to reach as many users as possible. 

• Utilize Facebook efficiently for digital marketing. With an effective advertising model, Facebook has redefined the way the world looks at advertising by taking promotion through word of mouth to a whole new standard. It is advisable to run a small test before indulging in the advertising campaign to weigh out your options prior to running a large-scale and a sweeping branding initiative.

• Social Media Metrics along with Search Engine Optimization helps to score more Return on Investment (ROI). Having a hard look at the reasons promoting greater relativity and popularity of your brand proves to be more beneficial in this case than solely concentrating on the causes of conversions as this will ensure a long term engagement and interaction with the brand, resulting in greater sales and ROI.

Get the digital advertising experts on board:

MyHoardings advertising agency serves the client with the latest digital advertising technologies and trends. The agency offers numerous digital advertising options such as online advertising, digital outdoor advertising, bulk SMS advertising and much more to design an impactful advertising campaign.  MyHoardings have partnered with numerous leading websites of India to offer the clients the best digital advertising rates.

Why choose MyHoardings for digital advertising services?

Online Advertising can be an overwhelming process and requires expertise to tap into each benefit of the social media and the digital platforms to gather the maximum outreach and Return On Investment (ROI). A detailed approach are undertaken by us to explain the nitty-gritty of SEO Services, internet marketing, online advertising, paid ads, adwords, Email marketing and of Mobile App ads. A collective approach on the digital media platforms is necessary to ensure an overall haul in the digital space and with the association and the counseling of the advertising experts, you can keep yourself ahead in the marketing game.

At MyHoardings (Jugnoo Media Private Limited), interested people are offered ready and customizable branding options which are designed to suit their needs and budget the best. MyHoardings works to make advertising greatly accessible and affordable to people to maximize their chances of outreach and promotion to their target audience. We have thus worked to devise the simplest and yet the latest technological advancements in the media branding options in the world of advertisement which feeds our motto of delivering the most professional and the best advertising solutions to your branding issues through great ideas and creative methods. We promise affordability without cutting out the standards of our services and the media options which is evident from the positive response and the innumerable testimonials we have been received since the very inception of the company.  

MyHoardings over the years has made the effort of associating itself with over MyHoardings, 1000 advertising and marketing companies situated in all the major cities and even the rural areas of the country which makes it easier and sooner for us to book advertising sites, to provide with the legal aspects of advertising activities such as formalities and clearances along with securing governmental approvals in the shortest time period. 

MyHoardings also practices expertise in other forms of outdoor and digital advertising solutions, along with being an SEO company. To know more about the latest branding approach, our working procedure, the associated rates with the various branding options in mall advertising and the latest offers on the media options, you can get in touch with us by directly calling us at (+91) 9953-847639 or email us at below address. 

For more queries on digital advertising write to us at business@myhoardings.com.