Print media advertising can be more effective than ads on the internet. This is because the physical presence and tangibility of a print media ad can be more influencing than the ads on the internet. The high resolution of a photograph or graphics goes a long way in etching a brand image in people’s minds. Print media is also more effective in weaving a whole story in an ad with expert copywriting and crafty designing. The general trust factor also plays a big role in print media as opposed to web advertising which is notorious for fake information and ads. Lastly, unlike ads on the internet which are mostly thrust on people, with print media, people have the independence of choosing to view the ad. To sum it all up, with print media advertising you can easily win more effective viewership than advertising on the web which is mostly randomized.
Advertising Options and Rates in Indian News Paper
| Ad Type | Language | Add Size | Rates / Sq CM (Starts From) |
|---|---|---|---|
| Full Page Ad | English / Hindi | 1716 sq. cm. | INR 22 Lakh |
| Half Page Ad | English / Hindi | 825 sq. cm. | INR 9 Lakh |
| Quarter Page Ad | English / Hindi | 400 sq. cm. | INR 5 Lakh |
| Display Classified Ads | English / Hindi | As per need. | INR 220 |
| Public Notice | English / Hindi | As per need. | INR 300 |
| Custom Sized Ads | English / Hindi | As per need. | INR 220 |
Ways to enhance presence over the Internet –
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