How can I attract company for placing their ad in my app?

Prepare the following before you approach anybody to place an ad in your App:

1- Give a detailed demonstration of the App

2- Know your user base:

Who uses your App? How many subscribers? How many page views in toto; per subscriber? Time spent on your App by a user? Geographies your users belong to? Kind of phones/OS your users use- helps you profile them better? Activities the user does on your App?

3- What kind of back-end support do you provide?

What kind of ads are supported by your App? How do you track Clicks? How will the advertiser track inventories burning within your App? What are the retargeting options?

4- What kind of rates are you up for offers?- CPM, CPC, Bulk deal etc.

With these questions answered, you may approach Brands or Digital Media Agencies. Alternatively, you may also go to an Aggregator who will use your ad inventory and liase directly with advertisers while giving you a percentage of the monies they get from advertising in your app.

1. Provide a Detailed Demonstration of the App

• App Overview: Prepare a comprehensive demonstration that highlights the key features and functionalities of your app.
• User Experience: Showcase how users interact with the app, including navigation, content consumption, and any unique selling points.
• Ad Placement Examples: If possible, provide examples or mock-ups of how ads will appear within the app.

2. Understand Your User Base

• User Demographics: Know who uses your app, including age, gender, and interests. This helps in profiling and targeting.
• Subscriber Metrics: Provide data on the number of subscribers or active users.
• Engagement Metrics: Detail the total page views, average views per subscriber, and the average time users spend on your app.
• Geographic Distribution: Identify the geographical locations of your users to tailor ads accordingly.
• Device Information: Share details about the types of phones and operating systems used by your users. This information can influence ad formats and targeting.
• User Activities: Outline the key activities users engage in on your app, which can help in creating relevant ad placements.

3. Outline Back-End Support for Advertising

• Ad Types: Specify the types of ads supported (e.g., banners, interstitials, video ads).
• Tracking Clicks: Describe how clicks are tracked and reported within the app.
• Inventory Tracking: Explain how advertisers can monitor ad inventory consumption and performance.
• Retargeting Options: Provide details on retargeting capabilities and how advertisers can re-engage users who have previously interacted with their ads.

4. Define Your Advertising Rates

• Pricing Models: Be clear about the advertising rates you offer, including Cost Per Mille (CPM), Cost Per Click (CPC), or bulk deals.
• Negotiation Flexibility: Indicate if you are open to negotiating rates based on the advertiser’s needs or campaign size.

Next Steps

With this information at hand, you can confidently approach brands or digital media agencies. Alternatively, consider working with an aggregator who can manage your ad inventory, liaise with advertisers, and provide you with a percentage of the advertising revenue.

By thoroughly preparing and understanding these aspects, you’ll be well-equipped to attract advertisers and effectively monetize your app.

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