Which areas of mall can be used to put up brand ads?

Malls are highly spacious and well organised; therefore they provide uncluttered areas for brand ads Crucial sites for mall advertising include:

• Food court area: Most of the malls have eating outlets at the top floor of the mall. This area has ample seating arrangement where the audience can sit, eat and spend quality time with family or friends. Any brand ads here will receive maximum audience attention as the customers are either waiting for their order or are enjoying the food.

• Cinema hall advertising:  Multi-screen theatres are major attraction of any mall.  Movie theatres are core crowd pullers for malls therefore cinema hall branding plays crucial role in tuning movie watchers into potential buyers. The advertisers can either choose on-screen advertising or off-screen advertising such as posters, washroom ads, lobby ads etc to capture target audience in the theatre area.

• Arcade and concourse advertising: Malls have huge lobbies and open space ahead of mall entrances that can be used by advertisers to put up banners, hoardings and other forms of advertising.

• Parking lot advertising: Malls size determine the parking lot size, the larger the mall, greater would be its parking area. Parking area advertising attracts the attention of the audience that is either entering or exiting the malls, creating long lasting brand impression.

• Facade advertising:  Facade advertising stands for huge size ads that are displayed on the exterior side of the malls. They are displayed usually to catch the eyes of the passer by who are crossing the mall in their cars or any other vehicle. These ads are of huge size and cover up a significant area of mall’s exterior walls.

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