Transit media is one of the most impactful OOH advertising formats, offering high visibility and mobile engagement. However, when it comes to design and execution, there are creative limitations for different types of transit media formats that advertisers must consider to ensure effective and compliant campaigns.
1. Size & Dimensions
Each transit format—buses, auto-rickshaws, metro trains, cabs, or trains—comes with its own specific branding dimensions.
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Bus wraps often include full side panels, rear windows, and sometimes rooftops. The challenge is ensuring artwork fits around structural elements like doors, windows, and curves.
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Auto-rickshaws and cabs typically support back panel or side branding in small-to-medium sizes, requiring concise messaging and compact visuals.
At MyHoardings, we provide precise templates and media specs to help brands design accordingly.
2. Resolution & File Formats
Transit branding involves large-scale printing, often on vinyl or one-way vision film. Creative files must be:
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High-resolution (minimum 100–150 DPI at full size)
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Vector or print-ready formats (PDF, EPS, or AI preferred)
Poor-quality images or pixelated graphics can ruin visual impact and reduce campaign effectiveness. We work closely with design teams to ensure assets meet print and visibility standards.
3. Content Restrictions
Transit media is subject to regional transport authority guidelines. Content must:
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Avoid political, religious, or offensive material
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Not obstruct driver visibility or vehicle license plates
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Be culturally appropriate and location-specific
MyHoardings ensures content is pre-approved and compliant with local regulations before deployment.
Conclusion
Understanding the creative limitations for different types of transit media formats helps avoid costly redesigns and ensures your campaign is impactful from the start. With our templates, compliance checks, and expert design support, MyHoardings makes transit media easy and effective for your brand.
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