Star Plus TV Advertising – Formats, Rates & Planning Support

Advertise on Star Plus – India’s Top Entertainment Channel

2 min read

Star Plus is one of India’s most-watched general entertainment channels, known for its iconic shows, strong family viewership, and massive national reach. With its prime-time serials and weekend reality shows, Star Plus consistently ranks among the top Hindi GECs (General Entertainment Channels) in India.

If you’re looking to advertise your brand to a wide audience that includes urban families, women decision-makers, and viewers across all age groups, advertising on Star Plus offers unmatched visibility and impact.

Why Choose Star Plus for Advertising?

High TRP Shows: Long-running daily soaps and reality shows attract millions of viewers nationwide.
National Reach: Available on all major cable, DTH, and streaming platforms.
Mass Family Audience: Perfect for FMCG, fashion, food, finance, healthcare, and real estate brands.
Cultural Relevance: Star Plus content connects deeply with Indian households, increasing ad recall.

Popular Ad Formats on Star Plus

TVCs (Television Commercials):
Standard video ads (10–60 seconds) aired during commercial breaks—ideal for mass brand awareness.
Program Sponsorships:
Become a title or associate sponsor of popular serials or events for repeated mentions and logo placement.
Aston Bands & L Bands:
Text-based ads displayed at the bottom of the screen while content plays—non-intrusive but high-frequency.
Logo Bugs:
Mini logos that appear during live shows or serials to subtly promote your brand.
Branded Content Integration:
Custom segments, scenes, or dialogues that organically integrate your brand into the storyline.