How do you plan your marketing budget?
2 min read
Planning a marketing budget is crucial for ensuring that your marketing efforts are both strategic and cost-effective. A well-thought-out budget helps allocate resources efficiently, measure ROI, and achieve your marketing goals.
There are a number of ways of creating effective marketing with a low budget. But the marketer should be having good numbers of social media followers on Facebook and Twitter etc.
According to me a very good marketing strategy is one where you won’t spend much on advertising but still you get tremendous gains.
I recommend the following ways for a market to whom I assume calculative and smart.
- Good number of Facebook followers, so that his campaign gets a very good response on social media.
- Twitter where you have the same opportunity as that of Facebook, but if the market has niche followers it will benefit him.
- Youtube advertising gives rise in brand awareness.
- Content marketing has its own potential on creating brand print in the minds of readers So it may be paid advertising in newspaper or content marketing on social media.
Blogging now a days gaining a huge momentum where customers really finding the trustable information, if you have a friend, blog your content free else go for paid blogging.
Types of YouTube Ads
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Influencer Marketing
| Category | Influencer Name | Description | Followers/Audience Size |
|---|---|---|---|
| Tech | Ruhez Amrelia (Techno Ruhez) | Tech reviews and gadgets | 4.5 million subscribers on YouTube |
| Technical Guruji | Tech tutorials and reviews | 23 million subscribers on YouTube |
|
| Beauty | Mrunal Panchal (Mrunu) | Makeup tutorials and beauty tips | 1.2 million followers on Instagram |
| Kritika Khurana | Fashion and lifestyle | 1.4 million followers on Instagram |
|
| Automobile | Prabhjot Jatt | Automotive reviews and tips | 1.1 million subscribers on YouTube |
| Pranav Panpalia (Pranavpun) | Automobile enthusiast | 600k followers on Instagram |
|
| Entertainment | Ashish Chanchlani | Comedy sketches and entertainment | 27 million subscribers on YouTube |
| Gaurav Taneja (Flying Beast) | Vlogs and fitness | 4.7 million subscribers on YouTube |
|
| Finance | Ankur Warikoo | Entrepreneurship and motivation | 1 million followers on LinkedIn |
| Pranjal Kamra | Personal finance and investing | 2 million subscribers on YouTube |
